Privacy policy

Effective: March 2026 | Last Updated: March 2026

Upbeat Media LLC ("we," "us," "our") operates thelivingtrustplaybook.com. This Privacy Policy explains what information we collect, how we use it, and your rights regarding your data.

What We Collect

When you visit our site or place an order, we may collect:

  • Name and shipping/billing address (to fulfill your order)
  • Email address (for order confirmations, shipping updates, and marketing if you opt in)
  • Payment information (processed securely at checkout -- we do not store your card details)
  • Browsing data (pages visited, device type, browser -- collected via cookies for analytics)

How We Use Your Information

  • Order fulfillment: Processing, printing, and shipping your book
  • Communication: Order confirmations, shipping notifications, and customer support
  • Email marketing: Educational content and product updates (only if you subscribe -- you can unsubscribe anytime)
  • Analytics: Understanding how visitors use our site so we can improve the experience

Third-Party Services

We work with trusted third-party services to operate our store. Each service only receives the data it needs to perform its function.

Shopify

Our store is hosted on Shopify, which processes your checkout and payment information. Shopify uses your data for order processing, payment handling, and fraud prevention. For details, see Shopify's Privacy Policy.

ConvertKit (Kit)

If you subscribe to our email list, your email address and first name are stored with ConvertKit, our email marketing provider. Every email includes an unsubscribe link so you can opt out at any time. See ConvertKit's Privacy Policy.

Google Analytics

We use Google Analytics 4 (GA4) to understand how visitors interact with our site. GA4 uses first-party cookies (_ga and _gid) to collect anonymized browsing data such as pages visited, time on site, and device information. No personally identifiable information is sent to Google.

You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on, or by disabling cookies in your browser settings.

Lulu

Your name and shipping address are shared with Lulu, our print and fulfillment partner, so they can print and ship your book. Lulu only uses this information for order fulfillment. See Lulu's Privacy Policy.

Cookies

Our site uses first-party cookies set by Google Analytics 4:

  • _ga: Distinguishes unique visitors (expires after 2 years)
  • _gid: Distinguishes unique visitors (expires after 24 hours)

These cookies collect anonymized browsing data only -- no personal information. You can disable cookies through your browser settings, though this may affect site functionality.

Shopify also uses cookies essential for the checkout process (cart, session management). These are necessary for the store to function.

Data Retention

We keep your information for as long as needed to fulfill your order, provide customer support, and meet our legal obligations (such as tax and accounting records). If you ask us to delete your data, we will do so unless we are legally required to retain it.

Your Privacy Rights

Depending on where you live, you may have specific rights regarding your personal information.

California (CCPA/CPRA)

If you are a California resident, you have the right to:

  • Know what personal information we collect, use, and disclose
  • Delete your personal information
  • Correct inaccurate personal information
  • Opt out of the sale or sharing of your personal information
  • Non-discrimination for exercising your privacy rights

We do not sell your personal information.

In the last 12 months, we have collected the following categories of personal information: identifiers (name, email, address), commercial information (purchase history), and internet activity (browsing data via cookies).

To exercise these rights, email support@thelivingtrustplaybook.com.

Virginia (VCDPA)

If you are a Virginia resident, you have the right to:

  • Access your personal data
  • Correct inaccuracies in your personal data
  • Delete your personal data
  • Data portability -- obtain a copy of your data in a portable format
  • Opt out of targeted advertising, sale of personal data, and profiling

We require opt-in consent before processing any sensitive personal data.

To exercise these rights, email support@thelivingtrustplaybook.com.

Colorado (CPA)

If you are a Colorado resident, you have the same rights as Virginia residents listed above, plus:

  • We honor Global Privacy Control (GPC) and other universal opt-out signals

To exercise these rights, email support@thelivingtrustplaybook.com.

Connecticut (CTDPA)

If you are a Connecticut resident, you have the same rights as Virginia residents listed above, plus:

  • We honor Global Privacy Control (GPC) and other universal opt-out signals

To exercise these rights, email support@thelivingtrustplaybook.com.

Do Not Sell or Share

We do not sell or share your personal information with third parties for advertising or marketing purposes. We honor Global Privacy Control (GPC) signals and other universal opt-out mechanisms.

Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the "Last Updated" date at the top. We encourage you to check this page periodically for any changes.

Contact Us

If you have questions about this Privacy Policy or want to exercise your privacy rights, contact us at:

Upbeat Media LLC
Email: support@thelivingtrustplaybook.com